Stephan Reinhold

Associate professor, dean

Department of Marketing and Tourism Studies School of Business and Economics

stephan.reinhold@lnu.se

+46 480-49 71 37

+46 70-191 24 78

Dean of the School of Business and Economics and management scholar specialising in strategic decision-making and cognition in complex service systems. With experience in faculty leadership, I work to strengthen education, research, and their relevance to society.

As Dean of the School of Business and Economics, I am committed to strengthening our academic environment through collaboration, curiosity, and engagement with society. My leadership builds on a strong foundation in research and education, as well as experience in faculty leadership, including responsibility for education strategy, programme development, and quality processes. I focus on creating clear conditions, shared responsibility, and trust so that colleagues and students can do their best work and develop.

I am a management scholar with a particular interest in strategic decision-making and cognition in complex service systems, especially within tourism, transportation, and network-based industries. My research examines how organisations and systems navigate complexity, develop and adapt their business models, and respond to societal challenges. It includes work on business models in tourism, destination management and governance, as well as conceptual and agenda-setting contributions to the field.

I received my PhD in Management (Dr. oec.) from the University of St. Gallen, Switzerland, in 2014. Since then, my research and teaching have focused on business models and innovation, sustainable destination development, and governance in complex systems.

Alongside my academic work, I have engaged in consulting and coaching with businesses, public organisations, and NGOs. These experiences inform my commitment to connecting research, education, and practice, and to contributing knowledge that is relevant beyond academia.

As a leader, I value open dialogue, reflection, and shared learning. I see universities as spaces for critical thinking, creativity, and collaboration, and I aim to support an environment where these qualities can develop and endure.

Teaching

Current teaching and individual supervision

Business Models for Sustainability (4TR420 / from 2025: 4TR421)
PhD Supervision in Business Administration

Past engagements:

Tourism and Sustainability Master
Tourism Studies and Tourism Theory (4TR501)
Business Models for Sustainability (4TR420)
Developing Sustainable Destinations (4TR526)
Individual Project in Tourism Studies (4TR510)
Introduction to Research Design (4TR521)
Advanced Research Methodology and Analytical Tools (4TR530)
Internship in Tourism (4TR601)
Tourism Studies Degree Project (5TR40E)

Leadership and Management in International Contexts Master
Business Models (Contemporary Issues in Management) (4FE534)
Methodology and Degree Project Management (4FE445)
Leadership and Management Degree Project (4FE41E)

International Tourism Management Bachelor Program
Tourism Entrepreneurship (1TR648)

Other
Independen Research Project in Business Administration (1FE736)
Scandinavian Tourism Management, EUniWell Summer School Sustainable Futures

Research

More about my research:

Editorial and review engagements:

Associations and conferences:

Advances in Destination Management (ADM)
AIRTH, NEST, AOM

We are accredited

The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB. Only 6 percent of the world’s leading business schools achieve this accreditation, making us one of a few schools that are trailblasers in teaching, research, and societal impact.

My ongoing research projects

My completed research projects

Seed project: The interplay of big data and AI to monitor and manage the tourism destinations’ sustainability (TERESA) The main objective for this seed project within Linnaeus Knowledge Environment…

Publications

Article in journal (Refereed)

Eirola, A., Bezemer, P., Reinhold, S. (2025). Boardroom Dissent : An Integrative Review and Future Research Agenda. Corporate governance : An International Review. 33 (3). 389-406.
Status: Published
Laesser, C., Reinhold, S., Beritelli, P. (2025). The 2024 consensus on advances in destination management. Journal of Destination Marketing & Management. 38. 1-13.
Status: Published
Gössling, S., Reinhold, S. (2025). Accelerating small and medium sized tourism enterprises' engagement with climate change. Journal of Sustainable Tourism. 33 (5). 840-857.
Status: Published
Reinhold, S., Beritelli, P., Fyall, A., Choi, H.C., Laesser, C., et al. (2023). State-of-the-Art Review on Destination Marketing and Destination Management. Tourism and Hospitality. 4 (4). 584-603.
Status: Published
Reinhold, S., Beritelli, P., Laesser, C. (2023). The 2022 consensus on advances in destination management. Journal of Destination Marketing & Management. 29.
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2020). Visitor flows, trajectories and corridors : planning and designing places from the traveler's point of view. Annals of Tourism Research. 82 (May). 1-13.
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2020). Logics behind evading overnight taxes : a configurational analysis. International Journal of Contemporary Hospitality Management. 32 (2). 871-888.
Status: Published
Reinhold, S., Beritelli, P., Grünig, R. (2019). A business model typology for destination management organizations. Tourism Review. 74 (6). 1135-1152.
Status: Published
Reinhold, S., Zach, F.J., Krizaj, D. (2019). Business models in tourism – state of the art. Tourism Review. 74 (6). 1120-1134.
Status: Published
Beritelli, P., Reinhold, S., Luo, J. (2019). "How come you are here?" : Considering the context in research on travel decisions. Journal of Travel Research. 58 (2). 333-337.
Status: Published
Reinhold, S., Laesser, C., Beritelli, P. (2018). The 2016 St. Gallen consensus on advances in destination management. Journal of Destination Marketing & Management. 8 (2). 426-431.
Status: Published
Beritelli, P., Reinhold, S. (2018). Chance meetings, the destination paradox, and the social origins of travel : predicting traveler's whereabouts?. Tourist Studies. 18 (4). 417-441.
Status: Published
Reinhold, S., Zach, F.J., Krizaj, D. (2017). Business models in tourism : a review and research agenda. Tourism Review. 72 (4). 462-482.
Status: Published
Reinhold, S., Laesser, C., Beritelli, P. (2015). 2014 St. Gallen Consensus on destination management. Journal of Destination Marketing & Management. 4 (2). 137-142.
Status: Published
Reinhold, M., Reinhold, S. (2014). Data-driven intelligence for SME e-business : a marketing and sales perspective. Marketing Review St. Gallen. 31 (4). 52-59.
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2014). Prozessorientierung im Destinationsmanagement. Marketing Review St. Gallen. 31 (6). 34-47.
Status: Published
Reinhold, S. (2014). Organisationales experimentieren : sieben methoden und ein fall im kontext der geschäftsmodellinnovation. Organisationsentwicklung. 33 (3). 15-25.
Status: Published

Conference paper (Refereed)

Reinhold, S., Strzelecka, M., Pettersson-löfquist, P. (2022). Managerial sensemaking in tourist destinations : Riding the COVID rollercoaster. .
Reinhold, S. (2014). How generative mechanisms drive the adoption of dual business models in incumbent settings. .
Reinhold, S. (2014). The effect of mental model sophistication on incumbents’ efforts to innovate their business model. Waves and Winds of Strategic Leadership for Sustainable Competitiveness.
Reinhold, M., Reinhold, S., Schmitz, C. (2010). Exhibitor satisfaction in business-to-business trade shows : Understanding performance patterns from Vavra’s Importance Grid perspective. .

Chapter in book (Refereed)

Reinhold, S., Zach, F.J., Laesser, C. (2022). E-business models in tourism. Handbook of e-tourism. Cham, Springer. 1181-1210.
Reinhold, S., Zach, F.J., Laesser, C. (2020). E-business models in tourism. Handbook of e-tourism. Cham, Springer. 1-30.
Beritelli, P., Gabriella, C., Reinhold, S., Schanderl, V. (2019). How Flow-Based Destination Management Blends Theory and Method for Practical Impact. Tourist Destination Management : Instruments, Products, and Case Studies. Cham, Springer. 289-310.
Reinhold, M., Reinhold, S., Schmitz, C. (2017). Understanding exhibitor satisfaction in trade shows and consumer fairs. Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events. Springer. 857-872.

Conference proceedings (editor) (Refereed)

Beritelli, P., Reinhold, S. (2010). Explaining decisions for change in tourist destinations : The garbage can model in action. Erich Schmidt Verlag.

Article in journal (Other academic)

Reinhold, S., Laesser, C., Beritelli, P. (2020). Flow-based destination management and marketing : a perspective article. Tourism Review. 75 (1). 174-178.
Status: Published
Reinhold, S., Zach, F.J., Krizaj, D. (2019). Editorial - Business Models in Tourism. Tourism Review. 74 (6). 1117-1119.
Status: Published

Book (Other academic)

Beritelli, P., Reinhold, S., Laesser, C., Bieger, T. (2015). The St. Gallen model for destination management. St. Gallen, IMP-HSG.
Beritelli, P., Laesser, C., Reinhold, S., Kappler, A. (2013). Das St.Galler modell für destinationsmanagement : geschäftsfeldinnovation in netzwerken. St. Gallen, Institut für Systemisches Management und Public Governance (IMP-HSG).

Chapter in book (Other academic)

Reinhold, S., Dolnicar, S. (2022). Airbnb Value. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. 83-86.
Reinhold, S., Beritelli, P. (2022). Destination Management Organization (DMO). Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Reinhold, S. (2022). eBusiness Model. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Reinhold, S., Dolnicar, S. (2022). Platform Business. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Reinhold, S., Dolnicar, S. (2021). The evolution of Airbnb’s business model. Airbnb before, during and after COVID-19. University of Queensland Press. 17-78.
Beritelli, P., Reinhold, S. (2021). Sustainable destination management - What can we learn from forestry?. Resilienza e Sostanibilità : Dinamiche globali e risposte locali. Torino, G. Giappichelli Editore. 113-129.
Reinhold, S., Dolnicar, S. (2021). Sharing economy, collaborative consumption, peer-to-peer accommodation or trading of space?. Airbnb before, during and after COVID-19. University of Queensland Press. 10-16.
Reinhold, S., Laesser, C., Beritelli, P. (2018). Impulse für die forschung zum management und marketing von destinationen : erkenntnisse aus sechs jahren ADM Forum. Wettbewerb und digitalisierung im alpinen tourismus : Schweizer jahrbuch für tourismus 2017/2018. Berlin, Erich Schmidt Verlag. 1-12.
Reinhold, S., Dolnicar, S. (2017). Airbnb’s business model. Peer-to-peer accommodation networks : pushing the boundaries. Oxford, Goodfellow Publishers. 27-38.
Reinhold, S., Dolnicar, S. (2017). How Airbnb captures and disseminates value. Peer-to-peer accommodation networks : pushing the boundaries. Oxford, Goodfellow Publishers. 54-62.
Reinhold, S., Dolnicar, S. (2017). The sharing economy. Peer-to-peer accommodation networks : pushing the boundaries. Goodfellow Publishers. 15-26.
Reinhold, S., Dolnicar, S. (2017). How Airbnb creates value. Peer-to-peer accommodation networks : pushing the boundaries. Oxford, Goodfellow Publishers. 39-53.
Beritelli, P., Laesser, C., Reinhold, S. (2016). Geschäftsfeldinnovationen in touristischen netzwerken. Business innovation : das St. Galler modell. Springer. 455-472.
Reinhold, S., Laesser, C., Bazzi, D. (2015). The intellectual structure of transportation management research : A review of the literature. Jahrbuch Schweizerische Verkehrswirtschaft. St. Gallen, SBB Lab, University of St. Gallen. 79-118.
Beritelli, P., Reinhold, S. (2014). Herausforderungen heutiger Destination Management Organisationen und der neue Weg mithilfe des St. Galler Modell für Destinationsmanagement. Schweizer Jahrbuch für Tourismus. Erich Schmidt Verlag (Berlin). 115-133.
Reinhold, S., Reuter, E., Bieger, T. (2011). Innovative Geschäftsmodelle – Die Sicht des Managements. Innovative Geschäftsmodelle. Springer. 71-91.
Bieger, T., Reinhold, S. (2011). Das wertbasierte Geschäftsmodell – ein aktualisierter Strukturierungsansatz. Innovative Geschäftsmodelle. Springer. 13-70.

Report (Other academic)

Reinhold, S., Holtorf, C., Högberg, A., Pettersson-löfquist, P., Strzelecka, M. (2023). Post-Pandemic Tourism Development : Navigating Uncertainty in the Visitor Economy. Kalmar, Linnaeus University. 29.
Laesser, C., Reinhold, S. (2013). Finanzierung des OeV in der Schweiz : Was zahlt der Nutzer, was die Allgemeinheit?. St. Gallen, SBB Lab, Universität St. Gallen. 51.
Laesser, C., Reinhold, S. (2010). Der Wert der Wohnstandort-Erschliessung mit Öffentlichem Verkehr. St. Gallen, Universität St. Gallen, SBB Lab. 28.

Article in journal (Other (popular science, discussion, etc.))

Beritelli, P., Reinhold, S., Laesser, C. (2015). Die Karten sind erst der Anfang-Ein Ausblick auf die nachhaltige Wirkung des SGDM. IMPacts. (10).
Status: Published
Beritelli, P., Reinhold, S., Laesser, C. (2015). St. Galler modell für destinationsmanagement : zwischenstand und ausblick. IMPacts. (09). 22.
Status: Published
Laesser, C., Grubenmann, S., Reinhold, S., Reuter, E. (2011). Multiple rationalitäten in Tourismus und Verkehr. IMPacts. (01). 19-21.
Status: Published
Bieger, T., Reinhold, S. (2009). Innovative Geschäftsmodelle und die Innovation des Geschäftsmodells. IDT-Blickpunkt. (21). 18-21.
Status: Published

Artistic output (Other (popular science, discussion, etc.))

Friborg, B., Holtorf, C., Reinhold, S. (2021). VÄRK.
The organic sculpture consists of two parts.
.